



9+ Years
100+ Studies
1000+ Participants
All
Methodologies
Enterprise UX
A Taste of AI
e-Commerce
UX Researcher
2022 May

A mixed-methods study that translated mental model to an unified security solution
UX Researcher
Research Manager
2020 Dec~2023 Mar

Building Data- Driven Personas for Consumer and Corporate UX
UX Researcher
Research Manager
2021 Apr~ 2023 Mar

Redesigning Nebula from the Ground Up for a Stronger Security Strategy
UX Researcher
2019 Aug

Evolving Google Shopping Tab Through Iterative Research
UX Researcher
Research Manager
2021 Apr~ 2023 Mar

Building Malwarebytes 5.0 — A Consumer-First, All-in-One Security Experience
UX Researcher
Reasearch Manager
2021 Apr~ 2023 Mar

UXAssistive grocery shopping journey with Google Shopping List
Research Deck
A research deck showcasing 3 case studies and 1 research program.
A Lightweight Study
Assisted Grocery Shopping with Google Shopping List
A mixed-method Study
From Prioritizing Features to Shaping the Product Roadmap
Power of Desktop Research
A Methodology Case Study Featuring Google Shopping SRP Competitor Audits

Democratizing with Strategy
Building and Letting Go of a Participatory Research Program at Malwarebytes

Clarity in the Chaos
Visualizing UX Research Recruiting at Scale for Google Ads





© 2025 Alexandra Zhao




9+ Years
100+ Studies
1000+ Participants
All
Methodologies
Enterprise UX
A Taste of AI
e-Commerce
UX Researcher
2022 May
A mixed-methods study that translated mental model to an unified security solution

UX Researcher
Research Manager
2020 Dec~2023 Mar
Building Data- Driven Personas for Consumer and Corporate UX

UX Researcher
Research Manager
2021 Apr~ 2023 Mar
Redesigning Nebula from the Ground Up for a Stronger Security Strategy

UX Researcher
2019 Aug
Evolving Google Shopping Tab Through Iterative Research

UX Researcher
Research Manager
2021 Apr~ 2023 Mar
Building Malwarebytes 5.0 — A Consumer-First, All-in-One Security Experience

UX Researcher
Reasearch Manager
2021 Apr~ 2023 Mar
UXAssistive grocery shopping journey with Google Shopping List

Research Deck
A research deck showcasing 3 case studies and 1 research program.
A Lightweight Study
Assisted Grocery Shopping with Google Shopping List
A mixed-method Study
From Prioritizing Features to Shaping the Product Roadmap
Power of Desktop Research
A Methodology Case Study Featuring Google Shopping SRP Competitor Audits

Democratizing with Strategy
Building and Letting Go of a Participatory Research Program at Malwarebytes

Clarity in the Chaos
Visualizing UX Research Recruiting at Scale for Google Ads





© 2025 Alexandra Zhao




9+ Years
100+ Studies
1000+ Participants
All
Methodologies
Enterprise UX
A Taste of AI
e-Commerce
UX Researcher
2022 May
A mixed-methods study that translated mental model to an unified security solution

UX Researcher
Research Manager
2020 Dec~2023 Mar
Building Data- Driven Personas for Consumer and Corporate UX

UX Researcher
Research Manager
2021 Apr~ 2023 Mar
Redesigning Nebula from the Ground Up for a Stronger Security Strategy

UX Researcher
2019 Aug
Evolving Google Shopping Tab Through Iterative Research

UX Researcher
Research Manager
2021 Apr~ 2023 Mar
Building Malwarebytes 5.0 — A Consumer-First, All-in-One Security Experience

UX Researcher
Reasearch Manager
2021 Apr~ 2023 Mar
UXAssistive grocery shopping journey with Google Shopping List

Research Deck
A research deck showcasing 3 case studies and 1 research program.
A Lightweight Study
Assisted Grocery Shopping with Google Shopping List
A mixed-method Study
From Prioritizing Features to Shaping the Product Roadmap
Power of Desktop Research
A Methodology Case Study Featuring Google Shopping SRP Competitor Audits

Democratizing with Strategy
Building and Letting Go of a Participatory Research Program at Malwarebytes

Clarity in the Chaos
Visualizing UX Research Recruiting at Scale for Google Ads





© 2025 Alexandra Zhao